What is this sales site? A sales site is a resource that sells something to someone! Also, the “selling site” must provoke in the visitor an overwhelming desire to perform some action: to register, to leave contacts, to order a callback.
Did you notice that there are no targeted payment actions above?
The problem is that a huge number of site developers, content creators, use terms they don’t know the exact meaning of.
What is this sale?
The Oxford Dictionary defines the term “sale”:
A sale is an exchange of goods for its cash equivalent (the fact of exchange or the process of exchange).
Selling is an economic term that defines the relationships between two entities in the exchange process related to the exchange of items – goods and money. Any relationship that does not involve the exchange of goods and money is not called a sale.
Thus, sellers are not: stores, catalogues, and any other shelves and showcases for displaying goods, packaging, pricing, advertising posters, as well as any other intermediary between the seller and the buyer: credit institutions, advertising companies and campaigns, logistics operators, etc.
Since the relationship between the entities does not end with the fact of the transfer of goods and money in exchange, such a relationship is not called a sale.
⦁ The given goods on credit to the distributor are not sales, the only attraction of the intermediary;
⦁ A car taken with a bank loan without payment is not a sale. The owner of the car is the bank, you will repay the loan, the sale will happen;
⦁ An online resource called “sales site” is not a sale, but an attempt to master a new channel of communication with customers.
⦁ A site that a visitor clicks on and fills in the contact form – has sold nothing;
⦁ An online store where the consumer threw something in the basket and arranged the delivery – did not exchange goods for money.
Why not even the online store is a selling site?
If an online resource is intended to attract and inform customers – it is simply an information broker and an internet marketing tool – a method and method to meet the needs of the buyer seeking information on the Internet.
If your online store has an online payment service and an offer on the site to offer a product or service, then this site does not sell anything. An Oxford dictionary definition sale occurs when there is a fixed exchange of goods and money between the parties involved in the purchase of goods.
As soon as the goods prepaid on the site are accepted by the buyer by the courier, to pay it and no claim for the quality of the transaction, the sale will take place immediately. And so far, yours: “selling site”; banking and payment system; Google where you placed a direct ad; courier for goods delivery – these are only intermediaries.
In the absence of mutual transfer of money and goods, there are no: selling titles, selling texts, selling advertising and sales sites! Not all of them are involved in the trade economy where the term “sale” is used!
What can websites sell?
So which product or service on a site is capable of exchanging money on its own, ie? to sell, to close the deal? Logically, an online transaction is possible with goods, the consumption of which occurs in electronic form and on the Internet:
⦁ Computer and cloud software products;
⦁ EBooks and games;
⦁ Video films;
⦁ Webinars and online consulting and other online knowledge;
⦁ Payment for hosting services, renting domains, IPs, etc .;
⦁ Online advertising and online PR.
Ie everything that is chosen is exchanged for money and consumed online or as electronic products, which can be downloaded from the seller’s website.
What does offline selling do?
The task of every “selling site”, advertising, texts and headlines is to inform, and the whole marketing complex works for the sale. Specialists with marketing education.
Not only is your site “marketable” influenced by its design, usability, sales titles, links, and other SEO optimizations, but also by:
⦁ How well the site is being advertised (what are the sources of its traffic);
⦁ How much content it allows the visitor to get the information they need (goes through the sales funnel);
⦁ How effectively the office contacts and calls are handled (how effectively the call centre functions);
⦁ How accurate inventory is maintained offline, purchases made;
⦁ How effectively the sales funnel develops (the quality of the product description, the completeness of the product cards, the ability to compare and select goods, how the basket works, how it handles repeat orders and regular customers, what are the bonuses and discounts – how much good is the marketing of your company inside and outside the site.