Development of social networks and search engine optimization

The main task of social network optimizers is to get people to your site. Social network developers are interested in the opposite. Therefore, each country is trying to find new ways to achieve its goals.


Often, the proper use of social networks to promote a site is justified and results in good results. Such an advertising campaign for a small online store or website will not be expensive or nearly free, and large group management is a complicated process that takes time and money. But if you do everything right you will not regret it.


There is a direct correlation between the attendance of the groups and the frequency of publications in them of links and materials. Participants’ activity increases dramatically in various competitions, which provides additional opportunities for attracting them.


Use widgets


To promote on social networks, besides working with communities, attention should be paid to the preparation of the site. It will consist of placing a special widget and social buttons. This can be a comment widget to allow visitors to leave their comments without registering on the site. A blog with links to the group and the participant’s page will also be fine.


The site should have social buttons that allow each visitor to leave a link to their page. If there are large numbers next to these buttons, it will motivate visitors to press them themselves.


Order ads on foreign pages


Another effective method of advertising a site on social networks is to post on public servers as well as popular groups. But if you do not have time to delve into all the intricacies of group management, or want to deal with it, but have a certain budget, you can place an ad in a popular group. There are many groups today with tens of thousands of subscribers. Most often these groups are devoted to humour, and they can see anecdotes, funny videos and photos, as well as many other topics.


Such advertising is appropriate in cases where it is necessary to quickly inform a wider audience. Some successful low-cost advertising campaigns have helped the information reach millions of users!